The Marketing Engine, $1,500 a month, publishing in two weeksMarketing Engine, $1,500/mo, publishing in 2 weeksSee pricing
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SEO for HVAC companies. Ranked before the first heat wave.

HVAC demand arrives all at once, the week it gets hot or cold. The Marketing Engine builds your position in search before that week, on Google, in the map pack and in AI answers, and publishes every week while your techs are out on calls.

$1,500 a month plus $2,500 setup. Six-month minimum, then month to month. Built, hosted and run by us.

Top post this week🎉

9:02am

Thursday's before and after. Three times your usual saves.

Ranking #1 for "air conditioner repair"📈

11:40am

Up from page two. That is the search with the most volume in your area.

3 leads, all answered✅

4:12pm

From last week's posts. Two of them want a quote.

See the leadsView analytics
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What your customers search

What homeowners search when the air stops working.

Monthly Google searches across the United States, with how hard each is to reach page one. The easy ones with real volume are where we start.

SearchPer monthDifficulty
air conditioner repair368,000Easy (6)
ac repair near me201,000Easy (3)
hvac near me165,000Moderate (19)
duct cleaning near me90,500Easy (3)
furnace repair near me74,000Moderate (16)
hvac repair near me49,500Hard (39)
hvac maintenance49,500Moderate (24)
ac installation near me40,500Easy (3)
heat pump installation22,200Easy (2)
furnace replacement cost14,800Easy (13)

Source: DataForSEO, Google search volume and keyword difficulty (0 to 100) for the United States, September 2026. The green bars are searches with real volume that are easy to reach.

What the numbers say

Where HVAC companies win on search.

01

Repair searches are huge and easy.

"Air conditioner repair" gets 368,000 searches a month at a difficulty of 6, and "AC repair near me" 201,000 at 3. Few search terms this large are this open, and most of the people typing them need someone now.

02

Emergency clicks cost $79.

"Emergency AC repair" gets 14,800 searches a month at a difficulty of 0, and advertisers pay $79 a click for it. Ranking for it organically is the cheapest emergency call you will ever get.

03

Publish before the season.

"Furnace repair near me" gets 74,000 searches a month and "heat pump installation" 22,200 at a difficulty of 2. Search rewards pages that were already there when demand arrived, so the engine publishes heating content before the cold and cooling content before the heat.

None of this is specific to HVAC companies. It is how local search works for any business with an area to cover, and it is what our local SEO work does across every trade we take.

Who does Google show first in your area?

Those are national numbers. This checks yours: where your HVAC company comes up for the searches above, who is ranking ahead of you, and whether AI assistants name you at all. About a minute, and no call.

How it works

Built on real data, trained on your business, checked by a person.

AI does the writing. What makes it good is what it writes from, what it is taught, and who reads it before you do.

01
01 · Setup

Your search foundation, built once

Your Google Business Profile tuned, a page for AC and furnace repair, installs, heat pumps and maintenance plans, across your service area, structured data and an llms.txt so AI assistants read you correctly, and a keyword map from real Google search data. That is the $2,500 setup.

02
02 · Training

Taught your voice and your rules

It learns how you talk and your rules: what you offer, where you work, what you charge, what you never say. Change a rule and the next piece follows it.

03
03 · Every week

Written from the data, read by Sami

New posts and Google Business Profile updates, each answering something your customers search: what a new AC unit costs, repair or replace, how often to service a heat pump. Sami, a marketer for eight years, reads every piece. You approve, it publishes.

04
04 · Always on

Watched, so you can stop checking

Rankings, map positions and AI answers tracked every month, with an alert the moment something slips and a plain-language report in your inbox.

What it grows into

Search is where it starts.

Once the engine is running and the leads are coming in, the same system can answer them, go find new ones, and build whatever stands between you and more revenue.

Front Desk Agent

Every lead answered and followed up.

For you: The heat-wave phone surge answered, every caller followed up instead of lost to voicemail.

$900 a month, added to the engine

Outreach Agent

New work, found for you.

For you: Property managers and commercial buildings reached, for maintenance contracts that fill the slow months.

$900 a month, added to the engine

Custom builds

For the specific need you have not found a tool for.

For you: Maintenance plan renewals tracked and sent before they lapse.

From $5,000
One year, one client

They dropped their ad agencyand kept our system.

A multi-location local service business, running in three markets. We moved them onto a new site with nothing on it and opened a market they had never appeared in at all, so both started from actual zero. A year later they could see exactly where their leads came from, and it was not the paid ads.

A market opened from zeroPerplexity 13%Claude 10%AI Overview 7%

Their third market had no presence at all when we started. The percentages are the share of tracked queries where they get named. Most competitors are named on none.

THE MARKETING ENGINE, ACROSS THREE MARKETS
ORGANIC SEARCH · ONE CLIENT · 12 MONTHSTO JUN 2026
30x5x CALLS

Thirty times the traffic and five times the calls, on a site that started at zero. And named in AI answers where their competitors are not.

VISITORS FROM SEARCH, RUNNING TOTAL

JulAugSepOctNovDecJanFebMarAprMayJun

Google Search Console, new site, July 2025 to June 2026.

Questions

What HVAC companies ask before they start.

$1,500 a month, plus $2,500 to set it up. That covers your first market; each additional one is $600 a month. There is a six-month minimum, then it is month to month. Everything is built, hosted and run by us, so there is no software to buy and nothing for your team to learn.

Let's see where your HVAC company stands in search today.

Book a free consultation. Thirty minutes on how your business wins work now, which searches are worth going after in your area, and what the engine would do first.

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